Poetics
My composing approach was based on three things, web design, full site flow, and minimalist composition. Purely based on the design, and not my website’s actual content, I wanted it to be a real website first of all. The real demo of creating the website took the mentality of “show and tell” which I found most beneficial. I liked this approach because I know, especially in academia, it can be the best form of teaching and yet the most underused. In higher ed we like to philosophize and try to verbally explain our ideas. Verbal justification and a strong argument defense is always important; however, for me to talk to someone about the “immersive” capabilities of media PR and ticket sales it would take a great deal of time, be quite confusing, and ultimately not be very convincing. If I explained my ideas in words I believe it would be harder for individuals (especially in the artistic community) to apply it to their own work. My audience was other artists who were interested in producing their own work, artists are great at listening and adapting but are also by nature very visually orientated people so the site demo was perfect.
As for site flow, I focused my proposal towards looking at the benefits of a completely immersive theatre experience. I wanted the flow to be interactive and personal to the show. The flow prompts the website visitor to engage in the site itself; it is harder to just skim over when the site asks you to read and choose your experience from the first page. This is the part that can be easily applicable to any show’s site curation. As for making it personal, that can be more difficult for some individuals to apply to their own work, but I figured leading by example was still the best way to go. My site is ‘created’ by the characters in the show that the site is actually promoting/representing, starting with that the site shapes itself. If you know the style and the nature of your show well enough something is bound to surface. As my play centers around just two individuals and the whole show takes place in their apartment it was clear that this home base could also be applicable to the flow of the website itself.
As for the minimalist composition, that was completely personal taste. I think that one should absolutely stay true to the show that they are producing and adapt as needed; however, I am confident that if a site stays as minimalist as possible than people of all demographics are more likely to stay with it and interact. With younger people the aesthetic is more pleasing as it’s in ‘fad’. The older demographic, and I would say all humans, are more likely to interact and actually enjoy their experience if it isn’t convoluted or difficult to maneuver.
Reflection
What was most amazing about this process was actually learning to create a website. This is a skill that has never literally come across my table; I have never been asked or lured into creating a website before but that was absolutely because in the past I was able to work around it. For one reason or another I was able to work around having to learn to create one. I am really terrible with computers, I was blessed with the ability to access Mac computers when I came to college because without their user friendliness I wouldn’t be able to do anything. With the ability of being able to create a website, even with the short time I have had in contact with Weebly, I have realized how often I can take advantage of this skill. I honestly don’t imagine producing work again where I I don’t utilize this skill in some.
Primarily while I was creating the site, I realized one of the big limitations: a lack of interest. Honestly, with how vast the internet is and with how many publications have sprung up because of it, no one is looking for some random, unaffiliated person’s voice on art. Why would someone look for my voice on anything regarding the theatre artistic community if they could find some article published by a more reputable journalistic source? In regards to this proposal and website, amongst many other posts from our class that I have posted to my blog, I am starting to realize the lack of voice I and my classmates have while we are trying to reach fellow artists.
Out of this I have realized the silver lining in the practice. Throughout the semester we have learned the skills of website making, finding your discourse community, selecting/pandering to audiences, and talking candidly about one’s art. These skills have been cultivated through these assignments and I realize that as we move forward to perhaps positions with more agency, we will have the platforms to voice our ideas to a greater and more interested public.
I believe very literally, my piece spoke to my discourse community about a specific implementation of media in immersive theatre, but on a larger scale my project touched on the idea that most theatre is better if it leans in to the evolving digital age. To my larger community, my site was supposed to demo the benefits of leaning into tech. The fact of the matter is that you don’t have to have a large screen projecting live tweets on it behind your sow to be implementing digital media. I wanted as a part of my demo to show off the fact that even outside of your show, not digitalizing anything about the production itself, one can use digital media in the surrounding audience experience to alter their total journey, start to finish, for the better.
In conclusion my new perspective is that for me myself and I, I want to really utilize this immersive aspect. It is absolutely the kind of theatre that I enjoy most and am interested in making myself. For my own purposes I did learn something for myself as well. I will say that I think that It isn’t the best to force this practice on all productions/ theatre. I believe that you can alter my demo to fit almost any production’s aesthetic; however, with the nature of some theatre, it could actually be detrimental to the nature of the piece.